Katy Hover-Smoot-Wild Rye

Katy Hover-Smoot is the founder and CEO of Wild Rye, a company dedicated to making design-forward outdoor apparel for women.  Prior to launching Wild Rye, Katy spent 4 years in the cycling industry working for the founder of Specialized Bikes, Mike Sinyard.  While at Specialized, she identified a need for better mountain bike apparel for women and Wild Rye was born.  Today, Katy lives in Tahoe with her dog Queso, where she tries to ski as much as possible, sometimes with mixed results.