Lisa Cramton is the co-founder of Chopwood Mercantile, a B-Corp certified outdoor retail store in Crested Butte, CO that provides unique gear and guidance to foster experiences in wild places.
She also works for Pivot Cycles in marketing and special events managing the NICA high school mountain bike league program.
Lisa believes in the power of the smile as her key leadership tool. When Lisa is not working, she can be found out riding her favorite single track or helping build/maintain it. Lisa also enjoy’s world wide travel, her 4 rescue horses, 2 dogs and cat.