Starting out in the early 2000s as an Executive and Production Assistant with the MTV Networks Group, and traveling with American Idol, Serita began her decade-long career in casting and production. She worked for networks such as ABC, Fox, MTV, HGTV, TLC, and VH1. Before making the decision to leave New York, she settled into a position as the Head of Development Casting or Leopard Films and Argonon. After relocating to Portland, Oregon, Serita entered the advertising industry as an Account Coordinator at Wieden + Kennedy on the Nike account. After two years in this role, Serita transitioned into the Publishing department as a Production Editor, and currently is a Producer in the Creators Studio.
In the spring of 2016, the digital travel platform On She Goes was born out of a need that Serita and her team saw for women of color to see and hear themselves represented in mainstream travel media. As a founding member of On She Goes, Serita was deeply involved in its web production and launch strategy. As the only Content Producer for On She Goes; Serita writes, develops, produces and oversees all media content featured on the website and social channels, as well as the successful podcast, hosted by herself and her fellow On She Goes team members.